Users will soon have a updated setting that enables them to cut down on the volume of AI-made content appearing in their streams. This initiative comes as the company revealed that it currently hosts more than 1 bn AI videos.
Testing and Rollout
The new functionality is being tested over the following weeks before a global release. This shift comes amid a increase in AI-generated material, driven by emerging video-generation tools.
AI Proliferation Online
Studies have shown that approximately one in 10 of the fastest-growing channels on another major platform exclusively feature clips produced artificially. A considerable share of this material is classified as low-quality AI content, a label for substandard, bulk-generated content that is frequently illogical or bizarre.
Our research shows that many people appreciate content produced via AI tools, from AI artwork to informative clips, and we want to offer the community the ability to see more or less of that, depending on their own choices,” stated a company executive.
Volume and Proportions
The platform announced that there are presently over a billion videos on its service identified as artificially created. In total, over 100 mn pieces of content are added to the platform each day, making AI-generated material a limited part of its overall inventory.
User Control Features
Viewers will be in a position to decrease or raise the volume of AI content they view by accessing the “manage topic” setting in the platform and picking AI-made media. Other topics that are already be adjusted under the setting include news, clothing, aesthetics, and choreography.
Platform Guidelines
TikTok’s guidelines mandate creators to identify “realistic” AI-made content, and it prohibits harmful fake videos of celebrities or emergencies. Any believable artificial content that is without a tag can be removed under its terms of service.
Additionally, the service will henceforth add an AI-generated label to content made using its built-in AI features, or detected by an cross-platform project for identifying content made by AI. This step is designed to stop users from seeking to bypass the tagging system.
Responsible AI Funding
The company is additionally establishing a $2 million educational fund for specialists and groups to create educational content about ethical AI use. This program will support non-profit groups specializing in educating computer science.
Content Safety Approach
TikTok has supported its content review process, following controversy over plans to cut jobs for numerous safety staff in the UK. The company is set to reduce a significant number of roles in its trust and safety division in its British office, with labor groups and internet security professionals voicing alarm that people are being substituted by machine-led review.
A company official stated that people-led review would continue to be important, but artificial intelligence can shield workers by filtering out the most harmful content before it has to be seen by humans. The company announced a 76% decrease in explicit and harmful content handled by safety staff over the past year due to intervention by its machine learning processes.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is proving valuable operate efficiently.”
