Should A Aspiring Content Creator Friend Cease Using Me for Material?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

A close companion of 10 years, Marielle, calls herself the “content queen”. It’s fun for a bit, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to record everything all the time. When we eat out, she says, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when other people see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but she is trying to be. She makes video blogs about living in our city, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be dragged into it. On occasion she films me while dining, or simply tagging along. Later, I appear on her Instagram afterwards, and it comes like a surprise: I might be no makeup on, an awkward face or be captured while eating. It’s uncomfortable.

Marielle also anticipates that I will to record her at inconvenient times. Often I’ll be talking to another person, or we’ll just be hanging out in the street. The dynamic feels like our bond has transformed into me serving as her free crew. She could easily hire someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she dismissed it. She’s taken me to several industry functions, which was nice, but that doesn't compensate for all the energy I invest helping her create material.

I appreciate that Marielle has helped me with my design career, but I don’t want our connection to become merely a tally of favours. I don't believe she’s fake or inauthentic, but at times I feel that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “OK, look happy!” and film me smiling with another. It’s so silly. I need her to recognize that our 10-year friendship still has boundaries. I enjoy being with her, but I also desire to enjoy it without being recorded, edited, or shared for an audience. I’m not a prop for her online persona.

The Other Side: Marielle

I hope Beth to see that the creations we make together can get us a foot in the door.

I am passionate about creating videos. It's more than a hobby; it’s part of who I am. Producing content and documenting experiences online enables me to show my personality and engage with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to make money from your interests. I admire people on TikTok who pull off that style of informal, self-made film-making.

Creating content is my interpretation of engaging with life: observing the nuances, posting them with an viewership that values the craft behind it. I never intend to make my friend uneasy. Bringing her to industry events was my way of sharing opportunities, giving her a chance to witness exclusive moments that could help her professional path too. That isn't leverage, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I desire her to see what the content we create together can achieve: a foot in the door. I understand not all people likes being on camera, but often spontaneity is what makes material authentic. Appearing on video occasionally is part and parcel of being my friend. I'd remove anything she asked, but she has never asked yet.

I don't demand anyone to be my personal filmmaker, but friends support one another in small ways. My assumption was recording a short video now and then would be enjoyable for her. Innovation flourishes in partnership, and having Beth around makes endeavors energetic and pleasurable. I never force her to participate in anything, and I would never deliberately humiliate her. But filming together occasionally is part of how I document our time together.

I value our friendship profoundly and want to avoid content creation to drive a wedge between us. I am ready to find middle ground: like requesting permission before recording, and steering clear of angles that might make her uncomfortable.

This is not about power, it's regarding sharing my world while still considering hers. Clearly making content is not a replacement for real connection: it's merely part of how I live my life and I desire her to be included in a way that’s enjoyable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and her friend when they are out together?

Nothing is more uncomfortable than having a friend point a camera at you. I understand that it's her job, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to create content with. Given the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, you can’t ask your friends for assistance every time, even if they have helped previously. While she enjoys shooting, that doesn’t mean all those around her is willing material. She must to respect Beth’s personal space.
Another reader, 26

Marielle might love producing videos and showing off her life publicly, but it’s not for everyone. It’s nice she has assisted her friend professionally, but she must to listen to what Beth wants.
Emma, 27

It sounds like you value each other, so hold on to that and make sure it’s the priority in your friendship. Create some authentic memories, where genuine feelings are stored, not online archives. In fact, celebrities who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be not fully engaged nor genuine when they're together – she's on the job. Each appears confused as to what’s reasonable. The answer is not found in trying to alter one another, but in each establishing defined limits around what is comfortable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their friendship?

Brenda Pace
Brenda Pace

A London-based journalist with a passion for uncovering cultural trends and lifestyle stories across the UK.